Business Plan Refresh for La Calebasse The Calabash

La Calebasse The Calabash is seeking to update its current business plan to align with new strategic goals and market conditions for the period of 2025-2027. The existing plan needs a comprehensive review to incorporate recent industry trends, competitive analysis, and potential growth opportunities. This project provides learners with the opportunity to apply their knowledge of business strategy, market research, and financial forecasting. The goal is to create a refined and actionable business plan that reflects the company's vision and objectives for the next three years. Key tasks include analyzing the current business environment, identifying strengths and weaknesses, and suggesting strategic initiatives that can drive growth and sustainability.

Creative Marketing Campaign for Pet Holds

Agile Animal Inc. is seeking innovative strategies to market and sell 300 pet holds designed for cats, small dogs, and rabbits. The goal is to creatively leverage various digital platforms, including social media, blogs, and other online channels, to reach potential customers. This project provides an opportunity for learners to apply their marketing and advertising knowledge to develop a comprehensive campaign that captures the attention of pet owners. The team will focus on creating engaging content and imaginative marketing tactics that highlight the unique features and benefits of the pet holds. The project encourages the exploration of cost-effective and creative marketing solutions to maximize reach and engagement.